EVALUATION - Question 3

Question 3 - What have I learnt from audience feedback?

My audience feedback proved extremely effective in both tasks; my main product and Ancillary tasks. I received feedback throughout the project; from start to finish on my Ancillary tasks and from my rough cut to my final cut for my music video. 


1) Class and teacher feedback on your initial treatment
Feedback we (as a group) recieved was mostly positive. We presented our pitch to our teacher and class, they then gave us both postive and constructive feedback on everything we had talked about.

Our groups initial pitch was
http://www.scribd.com/full/38834686?access_key=key-1ztf00pajz45uky5cr8h

Jamelia Pitch

Things they liked:



Areas they were unsure of




What camera shots we would use
Would the whole thing be in black and white?

With such positive feedback we did not feel the need to change much as we were compfortable with it and our teachers and classmates also thought it was good, apart from the constructive critisism. My (and the rest of the group) final product shows that we kept most of what we wanted the same, the main difference was the female character used.



2. Rough cut- class feedback and teacher feedback
Firstly viewer feedback on my rough cut showed slight colour differences in some of
the narrative sections (where colour is mean to be the same or similar throughout). To amend this problem i used the colour corrector to make sure that all the black and white sections were the same as well as the narrative sections; i had to move around the levels of white, saturates, black and mids on the colour corrector to get the same effect in all sections. Having consistency with colour is extremely important as it would make the overall product look clean and professional. 

Colour corrector before any correction

Colour Corrector after correction

Other feedback i received from my rough cut told me that i had little narrative with long periods of the artist singing  in the video;  the story was still clear but could be made clearer if the audience had to more narrative to watch. From this, our group decided we needed more footage as we all had gaps we wanted to fill and it would allow us to give more substance to our narrative.  After the re-shoot i was able to add in more, different narrative; which i then added in and recieved more feedback from that.

3. Class feedback on your digipack roughs

Front Rough

Back Rough

For the front and backs of my digipacks i asked a group of people fitting the target audience to chose which picture (out of a select few) they thought would be good for the front and back of my album cover. The pictures they selected are the ones i used for my digipack roughs as well as my final digipack - as the feedback i recieved for this was very positive. As it was Hayleigh's first album it was important that the picture was of her full face so the audience can get to know her; which is something my feedback also stated. Manny also liked the colour scheme of purple, white and black - representing the music genre Hayleigh is hoping to break into. Also, another part which was popular was how the titles of the other songs where put on the back of the album. 

But two parts they did not like where the Fonts for the name of the artist and name of the album. They felt the font used for the name of the artist did not fit in or match the picture used and it was too bold and bright. Those who said this also told me that i should keep the colour, but find another font that would fit in and suit the pictures more; suggestions were getting a graffiti style font which would make sense  on the brick walls ans fit the RnB genre. For the album name, suggestions were that i could change the name and then try and make the font suit the name. The knew name chosen (partly as a group) was 'Infinity', i chose a font which was more subtle and also a colour which also a little more subtle; so for the colour i used a main white font with a purple shadow.

Changed/Final Front

Changed/Final Back

These knew covers had a much better recpetion with viewers and those who had this knew one and the old one (rough) said the improvements definately had a postivie effect and have greatly improved them.

The insides covers recieved a very good reception all round, and were made up of a collage of pictures taken from our photoshoot - which i then put effects on. I used effects with a variety of colours to show a 'different' side to Hayleigh, and also to add colour to the album. People also liked how one collage was of only Hayleigh's features (eyes and lips) and the other was of mid-shot pictures of her.

Inside Cover

Inside Cover

4. final version of everything- class feedback and feedback from anyone else
I also recieved feedback for my final product and ancillary tasks. Class feedback and feedback from friends and family told me that the narrative was clear and had been improved from my rough cut; making it more understandable. They also liked the different colour scenes (black and white for perormance and saturated for narratvie), especially when the shot turns red and represents the aggression we can see on screen. Everyone who watched it and gave me feedback said they all felt the way i would have wanted them to - sorry for 'Hayleigh'. This means all the narrative was set out well (although it could have been better) and clear enough for them to feel the emotion our artist did. They also liked the costumes, as they were not to 'put on' and it made the video feel natural; and the characters/actors used as they all felt there was a real connection or feeling between them, and they weren't just two people we put together and made act as if they liked each other.

Negative feedback on the other hand (thankfully there wasn't much) was, some felt there were long periods of performance (Hayleigh in the studio) time; where there could have been narratvie separating it. But i chose to use slow cuts as the song itself wasn't very fast paced and i felt that for me with my narrative, it would work better with the slower cut compared to a faster one. Also, in some places where i put in fade effects; weren't as smooth as i woud have liked; but on the Apple Mac look better than when on my blog or YouTube.

Overall i felt that viewer feedback helped me to make my products much better than what they would have been if i had not recieved any feedback, some things they told me were down to just simple mistakes or lack of attention to detail. But i am happy that i was able to amend these problems and produce these products as my final pieces.