EVALUATION - Question 2

Question 2 - How effective is the combination of your main product and ancillary tasks?

http://prezi.com/gvyqvk69-bff/evaluation-question-2/

Evaluation - Question 2 on Prezi

The narrative for my main product is very simple and clear to understand. Our artist 'Hayleigh' is in a happy realationship with her boyfriend/partner, George; so much so that they live together. George then cheats on Hayleigh, making her feel heartbroken and numb.

We knew our artist for the song would be a solo female artist for the obvious reason that the song is sung by a solo female artist. This made it clear that our ancillary tasks (digi-pack and magazine advert) would have to be souly focused on one person; 'Hayleigh'. When the song is sung in our main product the artist is also by herself when singing the song in the music studio; keeping the attetion totaly on her. Also on the Magazine Advert, the picture is made up of a collage of pictures of our artist (which is also used as one of the inside covers for the digi-pack), showing an effective continuity between my main product and both ancillary tasks.  

In the video, the main performance sections are all of Hayleigh in the studio  perforimng the song. These parts are all in black and white and souly focused on the artist as she is by herself. My digi-pack and Magazine advert are based around these performance scenes as they use the same black and white effect, and are all focused on our solo artist.




Hayleigh in the black and white performance scenes


The pictures used for my ancillary tasks were taken from our photoshoot. We took pictures of Hayleigh in variuous outifts and costumes in a variety of settings. The pictures used were chosen from a group of people fitting our target audience description. The same was done with the fonts for the front and back of the album cover as well as the magazine advert. I used the same font for all 3, which was selected by the same group of target audience members (used to select the pictures) from a select few shorlisted fonts. The colour theme was also chosen using target audience feedback and is consisten through my ancillary tasks and main product.

Album Cover (Front and Back) - Showing the focus on our artist

Hayleigh in the music studio - soul focus on the artist

Magazines and Album Covers 

When researching current album covers and magazine adverts, i found their was a strong link between the two. Most magazine adverts, mirrored the album cover; with both the writing (font and colour), pictures (either from the front, back or one of the inside covers) and the colour themes.  

This is the album cover and magazine advert for Plan B's new album 'The Defamation Of Strickland Banks'. They both use the same colour theme of red, black and white; both are wuite dark and mysterious; the font for the writing is also the same in both and the artist Plan B is wearing the same clothes in both. These similarities makes the two distinctive and recognisable.

My ancillary products share a clear link between them, both the background (brick wall), font and colout theme (purple) and pictures used on and within the products are the same. I used a picture of 'Hayleigh' on a black and white wall for both the front and back of the digipack and on the 2 inside covers i used a collage of pictures of our artist. For the Magazine advert, my background was of a black and white wall (mirroring the album covers) the main colour used was purple (mirroring the colour scheme used on the album cover) and the pictures used were taken from the inside covers of the album; but were all of the artist.

With all these features similar between the two sets of ancillary tasks and my main product, it will be much easier for the target audience to be recognise our artist and the album.