Sunday 26 December 2010
Wednesday 8 December 2010
Goodbye and Thank You
Dear Examiner,
Thank You for taking the time to look through my work, it is very much appreciated and i hope it is all to your satisfaction.
Disha
Posted by Disha at 10:21 0 comments
Tuesday 7 December 2010
EVALUATION - Question 4
When creating, planning and researching for my main products and evaluation i used a combination of physical and digital equipment. They were:
- - Colour corrector - To change and manipulate the colour for all of my shots. I would either change the colour of a frame (in my video i have black and white frames and red scenes) and increase or decrease the saturation levels, whites, blacks and mids.
- - Layers - I added and used layers where there were longer parts of the performance and i wanted to add in some narrative frames. This made it easier to do rather than keep cutting the performance clips, and also it made sure that other frames i had already put down would not move out of place (as i could lock the lower frame)
- - Effects/Transitions - I mainly used the Luminace Map transitions, as it would slowly change one frame to another; which i felt looked nice and fit in with the video and song.
- - Add sound - This is where i added the sound (song) to the audio timeline (below the visuals)
- - Sequence - I would always copy/duplicate my sequence so i always had a copy if anything were to go wrong
- - Bins - I used Bins to sort out all my video clips into separate folders e.g outside, Studio, House. This made it much clearer when i was making my video as i knew exactly where each clip would be.
Posted by Disha at 14:48 0 comments
Labels: Evaluation
Monday 6 December 2010
EVALUATION - Question 3
Question 3 - What have I learnt from audience feedback?
My audience feedback proved extremely effective in both tasks; my main product and Ancillary tasks. I received feedback throughout the project; from start to finish on my Ancillary tasks and from my rough cut to my final cut for my music video.
1) Class and teacher feedback on your initial treatment
Feedback we (as a group) recieved was mostly positive. We presented our pitch to our teacher and class, they then gave us both postive and constructive feedback on everything we had talked about.
Our groups initial pitch was
http://www.scribd.com/full/38834686?access_key=key-1ztf00pajz45uky5cr8h
Jamelia Pitch
Things they liked:
Areas they were unsure of
What camera shots we would use
Would the whole thing be in black and white?
With such positive feedback we did not feel the need to change much as we were compfortable with it and our teachers and classmates also thought it was good, apart from the constructive critisism. My (and the rest of the group) final product shows that we kept most of what we wanted the same, the main difference was the female character used.
2. Rough cut- class feedback and teacher feedback
Firstly viewer feedback on my rough cut showed slight colour differences in some of
the narrative sections (where colour is mean to be the same or similar throughout). To amend this problem i used the colour corrector to make sure that all the black and white sections were the same as well as the narrative sections; i had to move around the levels of white, saturates, black and mids on the colour corrector to get the same effect in all sections. Having consistency with colour is extremely important as it would make the overall product look clean and professional.
Colour corrector before any correction |
Colour Corrector after correction |
Other feedback i received from my rough cut told me that i had little narrative with long periods of the artist singing in the video; the story was still clear but could be made clearer if the audience had to more narrative to watch. From this, our group decided we needed more footage as we all had gaps we wanted to fill and it would allow us to give more substance to our narrative. After the re-shoot i was able to add in more, different narrative; which i then added in and recieved more feedback from that.
3. Class feedback on your digipack roughs
Front Rough |
Back Rough |
But two parts they did not like where the Fonts for the name of the artist and name of the album. They felt the font used for the name of the artist did not fit in or match the picture used and it was too bold and bright. Those who said this also told me that i should keep the colour, but find another font that would fit in and suit the pictures more; suggestions were getting a graffiti style font which would make sense on the brick walls ans fit the RnB genre. For the album name, suggestions were that i could change the name and then try and make the font suit the name. The knew name chosen (partly as a group) was 'Infinity', i chose a font which was more subtle and also a colour which also a little more subtle; so for the colour i used a main white font with a purple shadow.
Changed/Final Front |
Changed/Final Back |
The insides covers recieved a very good reception all round, and were made up of a collage of pictures taken from our photoshoot - which i then put effects on. I used effects with a variety of colours to show a 'different' side to Hayleigh, and also to add colour to the album. People also liked how one collage was of only Hayleigh's features (eyes and lips) and the other was of mid-shot pictures of her.
Inside Cover |
Inside Cover |
4. final version of everything- class feedback and feedback from anyone else
I also recieved feedback for my final product and ancillary tasks. Class feedback and feedback from friends and family told me that the narrative was clear and had been improved from my rough cut; making it more understandable. They also liked the different colour scenes (black and white for perormance and saturated for narratvie), especially when the shot turns red and represents the aggression we can see on screen. Everyone who watched it and gave me feedback said they all felt the way i would have wanted them to - sorry for 'Hayleigh'. This means all the narrative was set out well (although it could have been better) and clear enough for them to feel the emotion our artist did. They also liked the costumes, as they were not to 'put on' and it made the video feel natural; and the characters/actors used as they all felt there was a real connection or feeling between them, and they weren't just two people we put together and made act as if they liked each other.
Negative feedback on the other hand (thankfully there wasn't much) was, some felt there were long periods of performance (Hayleigh in the studio) time; where there could have been narratvie separating it. But i chose to use slow cuts as the song itself wasn't very fast paced and i felt that for me with my narrative, it would work better with the slower cut compared to a faster one. Also, in some places where i put in fade effects; weren't as smooth as i woud have liked; but on the Apple Mac look better than when on my blog or YouTube.
Overall i felt that viewer feedback helped me to make my products much better than what they would have been if i had not recieved any feedback, some things they told me were down to just simple mistakes or lack of attention to detail. But i am happy that i was able to amend these problems and produce these products as my final pieces.
Posted by Disha at 13:05 0 comments
Labels: Evaluation
EVALUATION - Question 2
Question 2 - How effective is the combination of your main product and ancillary tasks?
http://prezi.com/gvyqvk69-bff/evaluation-question-2/
The narrative for my main product is very simple and clear to understand. Our artist 'Hayleigh' is in a happy realationship with her boyfriend/partner, George; so much so that they live together. George then cheats on Hayleigh, making her feel heartbroken and numb.
We knew our artist for the song would be a solo female artist for the obvious reason that the song is sung by a solo female artist. This made it clear that our ancillary tasks (digi-pack and magazine advert) would have to be souly focused on one person; 'Hayleigh'. When the song is sung in our main product the artist is also by herself when singing the song in the music studio; keeping the attetion totaly on her. Also on the Magazine Advert, the picture is made up of a collage of pictures of our artist (which is also used as one of the inside covers for the digi-pack), showing an effective continuity between my main product and both ancillary tasks.
In the video, the main performance sections are all of Hayleigh in the studio perforimng the song. These parts are all in black and white and souly focused on the artist as she is by herself. My digi-pack and Magazine advert are based around these performance scenes as they use the same black and white effect, and are all focused on our solo artist.
Hayleigh in the black and white performance scenes |
The pictures used for my ancillary tasks were taken from our photoshoot. We took pictures of Hayleigh in variuous outifts and costumes in a variety of settings. The pictures used were chosen from a group of people fitting our target audience description. The same was done with the fonts for the front and back of the album cover as well as the magazine advert. I used the same font for all 3, which was selected by the same group of target audience members (used to select the pictures) from a select few shorlisted fonts. The colour theme was also chosen using target audience feedback and is consisten through my ancillary tasks and main product.
My ancillary products share a clear link between them, both the background (brick wall), font and colout theme (purple) and pictures used on and within the products are the same. I used a picture of 'Hayleigh' on a black and white wall for both the front and back of the digipack and on the 2 inside covers i used a collage of pictures of our artist. For the Magazine advert, my background was of a black and white wall (mirroring the album covers) the main colour used was purple (mirroring the colour scheme used on the album cover) and the pictures used were taken from the inside covers of the album; but were all of the artist.
With all these features similar between the two sets of ancillary tasks and my main product, it will be much easier for the target audience to be recognise our artist and the album.
Posted by Disha at 09:48 0 comments
Labels: Evaluation
Sunday 5 December 2010
EVALUATION - Question 1, Section B
This shot is from Lily Allens 'Not Fair', it shows the focus on the solo female artist singing/performing her song into the microphone; a shot which i have used within my video.
9) This shot is take from Green Day's 'Wake me up when Spetember ends', it shows part of the narrative story which is based around a couple (shown in the picture). My video also uses this concept, of the narrative being based on a couple.
Posted by Disha at 12:31 0 comments
Labels: Evaluation
EVALUATION - Question 1, Section A
Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
Posted by Disha at 11:24 0 comments
Labels: Evaluation